Are you not receiving enough reviews on your Yelp page or are you not getting the types of reviews that you can share with potential buyers. Yelp can be a very helpful or hurtful way of promoting your business. All bad press is bad press when it comes to this tool and you need to be able to get your those your currently doing business with to get on their computer and write a good review about you or if you receive some bad reviews there are better ways to react, some reactions might start a change reaction of more bad reviews.
How to get more reviews
First and foremost, with every customer you have, you should make them writing about your business a priority, just as important as collecting the final invoice. If you have a place of business such as a retail shop or restaurant then having an extra computer, or iPad on hand next to the entrance where customers can leave a review on your Yelp and possibly give a “Like” to your Facebook page. Having instructions on the computer or pre-setup to make it easier for them to log in and do what they need to do will give you a better chance of them doing it. If you don’t have an easy access way downloading the Yelp application onto your phone and opening it for them to review would be a good alternative maybe offering a free appetizer or some product if they hop on their phone to give a review. If you’re a contractor or don’t have a store front then have an iPad handy or your phone with the Yelp application so on the last time you’ll be meeting with customer you can ask them to write you a review or send a link to your Yelp page asking them to write a review on you on a nice doing business with you e-mail that might or might not be coupled with the final invoice.
What to do with the bad reviews
If you receive a review on your Yelp page that is plain horrible and might prevent you from getting repeat business from them or new business from anyone reading Yelp reviews on your business. The best possible thing to do is to comment on their review apologizing for whatever had gone wrong, thanking them for their business, asking if there’s anything that you can if they came back in again, possibly a promotion, deal, or coupon. Don’t get angry, call or e-mail them that’ll look bad on you. Be as sincere and calm as possible and even if you can’t get their business again other Yelpers will see that you really care about each customer and will try whatever it takes to please one.